ICG RECRUITMENT GROUP

A website redesign, adverts, business card and 20 page marketing report were created for this Christchurch-based recruitment firm, which complemented the company’s new "attitude" brand style.

ICG approached Electric Escape with the aim of updating their old (and tired) site to better reflect their new corporate brand. Their old website was plain and functional at best. It had no attractive aesthetic to draw viewers in. The look that ICG were hoping to achieve through branding was one of excitement, fun and funkiness, to go along with their slogan "it's all about attitude".

Challenges

One of the most important improvements was to build on the original colour scheme. With the branding blue and white, orange and a darker grey/blue were added. A new set of branding images to fit with the recruitment process, but provide that "attitude" flavour were a main part of the design.
The original website featured a number of pages with a large amount of small body text and long scrolling pages. While the information was still required in the website, Electric Escape came up with better ways to navigate through this information, using thumbnail images and an additional navigation menu on the side of some pages.

Ultimately, the ICG brand is about getting the message across visually. The colors, content, and layout were all carefully chosen to work well on screen.